Preloader
aayogi
client:
Valgro India Limited
start date:
Since 2021
end date:
Ongoing Project
web
www.valgroindia.com
work
Branding, SMM, Digital Marketing

Project Overview

Valgro India is a leading manufacturer of surface conditioning and finishing machines, with a strong presence in industrial sectors across India and overseas. Although they had a solid product lineup and industry reputation, their digital presence lacked modernity and strategic alignment. Our goal was to elevate their brand identity, create industry-specific social content, and drive targeted B2B leads through structured digital marketing.

We focused on rebranding key elements to match international standards while preserving Valgro’s legacy and trust. Our SMM and digital efforts aimed to position Valgro as not just a product supplier, but a thought leader in the surface finishing technology space.

Problems Identified

- Outdated Brand Image
- Inconsistent Social Media Presence
- Low Online Visibility (SEO Issues)
- No Clear Messaging on Website
- Lack of B2B Lead Generation
- Unclear Differentiation from Competitors
- Poor Content Strategy
- No Analytics or Performance Tracking

Our Strategic Solutions

results

Our strategic efforts helped Valgro India modernize its brand image and build a strong digital foundation. Social media engagement increased by over 250%, especially on LinkedIn, where targeted B2B campaigns brought in quality leads and industry recognition. Website performance improved with lower bounce rates and higher inquiry form submissions. SEO enhancements boosted search rankings for key industrial terms, increasing relevant traffic. Video marketing and product storytelling created better trust and brand recall. Most importantly, Valgro transitioned from a static manufacturer to a digitally active brand — attracting dealers, decision-makers, and customers across India and globally.