{"id":5947,"date":"2025-07-30T11:44:16","date_gmt":"2025-07-30T11:44:16","guid":{"rendered":"https:\/\/addingworth.com\/adding\/?post_type=project&p=5947"},"modified":"2025-07-30T12:03:05","modified_gmt":"2025-07-30T12:03:05","slug":"multistone-granito","status":"publish","type":"project","link":"https:\/\/addingworth.com\/adding\/project\/multistone-granito\/","title":{"rendered":"Multistone Granito"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"aayogi\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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client:<\/h6>\n Multistone Granito<\/span>\n <\/div>\n
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start date:<\/h6>\n Since 2014<\/span>\n <\/div>\n
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end date:<\/h6>\n Ongoing Project<\/span>\n <\/div>\n
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web <\/h6>\n www.multistonetiles.com<\/span>\n <\/div>\n
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work <\/h6>\n Branding, SMM, Digital Marketing<\/span>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Project Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Multistone Granito, a manufacturer of ceramic and vitrified tiles, offers a wide range of premium surface solutions for residential and commercial spaces. While the brand had strong manufacturing capability and quality products, it lacked a modern and unified digital identity that could match the sophistication of its product range. Their branding was generic, the website lacked emotional or functional appeal, and their social media channels weren\u2019t utilized to attract dealers, architects, or global buyers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our role was to transform their branding into a high-end, export-ready identity and create a professional digital presence. We redesigned their brand visuals, built product-centric marketing assets, and implemented social media and ad campaigns tailored for B2B engagement. The goal was to establish trust, showcase product excellence, and open doors to new global markets.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Problems Identified<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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- Generic Brand Identity
- Outdated or Unclear Product Presentation
- Low Engagement on Social Media Platforms
- No Export-Focused Digital Strategy
- Poor Website UX and Mobile Responsiveness
- No Consistent Content Calendar
- Weak Visual Appeal in Catalogs and Posts
- No Google or Social Ad Campaigns
- Missing Client Testimonials & Case Studies
- No SEO Optimization or Ranking Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Strategic Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHigh-End Brand Identity Redesign<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProduct-Centric Website Revamp<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSEO Strategy for Tile & Surface Keywords<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tVisual Storytelling with Lifestyle Mockups<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMonthly Social Media Content Calendar<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tB2B Instagram & LinkedIn Engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tExport Market Targeting through Google Ads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCatalog Design & Product Reels Creation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBrand-Focused Instagram Grid Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Through strategic branding and digital marketing, Multistone Granito was repositioned as a premium tile brand ready for both domestic and export markets. Website traffic increased by over 200% through SEO and Google Ads, while inquiry rates from dealers and buyers also grew significantly. Social media engagement improved across Instagram and LinkedIn, driven by product visuals, mockups, and reels. The refreshed brand identity added trust and sophistication, while ad campaigns brought in quality leads from targeted regions. Overall, Multistone now stands as a digitally active, visually strong brand capable of attracting architects, builders, and international partners.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":5841,"parent":0,"template":"elementor_header_footer","categories":[17,19,62,20],"class_list":["post-5947","project","type-project","status-publish","has-post-thumbnail","hentry","category-design","category-marketing","category-social-media","category-startup"],"acf":[],"_links":{"self":[{"href":"https:\/\/addingworth.com\/adding\/wp-json\/wp\/v2\/project\/5947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addingworth.com\/adding\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/addingworth.com\/adding\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":4,"href":"https:\/\/addingworth.com\/adding\/wp-json\/wp\/v2\/project\/5947\/revisions"}],"predecessor-version":[{"id":5952,"href":"https:\/\/addingworth.com\/adding\/wp-json\/wp\/v2\/project\/5947\/revisions\/5952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/addingworth.com\/adding\/wp-json\/wp\/v2\/media\/5841"}],"wp:attachment":[{"href":"https:\/\/addingworth.com\/adding\/wp-json\/wp\/v2\/media?parent=5947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/addingworth.com\/adding\/wp-json\/wp\/v2\/categories?post=5947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}